Free SEO Advice from Kruse Internet Services

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Free SEO Advice

1) Are you making the most of your alt attributes?

It's generally helpful to make a graphic into a relevant graphic link and put keywords or key phrases into the alt tags. This should not be abused, though. If your site is about SEO, for example, you wouldn't want to be putting, say, in the alt tag of a photograph of convention goers at an SEO convention alt="seo seo seo seo seo".

That's definitely the wrong way to do it. Something along the lines of alt="Mike Grehan and Jill Whalen at the San Dimas SEO con" both fulfills the original function of the tag and serves our optimisation purposes.

It actually does this in a way that may not be immediately obvious - both Jill Whalen and Mike Grehan are well-known figures in the world of search engine optimisation, so the inclusion of their names (hey look; I just popped them in again there, y'see?) means that the page now has a greater association with the subject of SEO in general.

2) Validation Graphics

You know, those little images saying "W3C" and when you click on them they go to one of the W3C validation pages... I mean, really, who cares? If you make shoes, or ball bearings, or you sell fireworks, or groceries, what is the actual point in having validation graphics on any of your pages, let alone the home page where they're usually proudly displayed? They are bad, bad, bad for the following reasons;

The graphics take up valuable space on your homepage that could be put to much better use promoting your site, not the W3C's.
You don't want to be linking away from your home page to anywhere, period. You've spent all that time and effort getting people to arrive at your site and then you promptly invite them to leave it. Now seriously, why would you want to do that?
You dilute your Page Rank, and in these post Trust-Rank days even I have to admit that's probably a bad thing. Google seem to be tightening up their homey little rules about who you can and can't link to, so you don't want to be linking from out of your home page to anywhere that isn't remotely connected with the theme of your site overall.

3) Are you doing your keyword research?

If you're optimising for the wrong terms, all your best efforts may well be in vain.

4) Are you displaying a date and time on the pages of your site?

Ask yourself, have you seen a desktop, anywhere, ever, that didn't already have that? You should be using that space on the screen to promote your site.

Free SEO Advice

Tips and free advice on SEO

Free SEO Advice

1) Are you making the most of your alt attributes?

2) Validation Graphics

3) Are you doing your keyword research?

4) Are you displaying a date and time on the pages of your site?