Search Engine Optimisation Resources

Excellent tutorials - beginners start here.

I don't believe in PPC myself but here's a review of some of them.

Robin Nobles and John Alexander run the Search Engine Workshops - arguably THE place to go for SEO tuition.

Marie Coggin and Jill Kavanagh run the U. K. version of the Search Engine Workshops - arguably THE place to go in the U. K. for SEO tuition.

Thinking of running an ad? Test it here. This is w-a-a-a-ay above most other seo-type tools you'll find. Ever. This is big-time marketing.

So is this. There's a ton of research on marketing just about everything. Find out about it here.

SEO & SEM information. There's a newsletter, to which I myself subscribe. 'Nuff said!

Generate screen shots of your page at different dimensions in different browsers.

Bruce throws resources around like confetti. A must-see site. Pack a bag, dress warm and don't forget to cancel the milk; you'll be here a while.

What it says.

Probably the most informed site about cloaking on the web. We're not talking about the Klingon variety either, although, if we were - you wouldn't know! Fascinating stuff.

A useful tool, with instructions, for analysing sites for keyword frequency.

Everybody recommends this. A must-read for the beginner and the experienced alike. Go get it. Now!

Lose that embarrassing url from Google, you know the one... just don't expect it to be immediate, mind.

Wanna come back from the Google boonies after testing positive for the above? Better go here and do what your Uncle Matt tells you to do. No talking back now!

A small but varied collection.

Just how hard will it be to get on the first page in Google for that, um, 'competitive' search term? I don't know either but you can get some indication here.

How many searches are there for that, um, 'competitive' search term?.

Proposal Kit have been offering web design-related contract templates for some years now. I had a look when they first appeared on the market and decided that it would be all too easy to get side-tracked into filling in forms and templates and getting them spot-on while forgetting all about gaining and doing the actual work. While you're lining all your shiny new pencils in a row, other firms are doing the work and staying in business. So personally, I've never got over-involved with contracts. I include Proposal Kit here as they've recently introduced an SEO contract. Worth a look, I imagine

The Press Release is the other kind of PR that can help you in the rankings. You should use this facility whenever a client can be persuaded...

To optimise your Press Release you may need help from Newsforce, who do that kind of thing...

Cache as cache can - everyone agrees this is an important device, but no-one can really say why...

Colour schemes observed and created by users of Colour Studio. You really should study these, along with some colour psychology, as it's all essential, not so much for search engine optimisation, but very much indeed for search engine marketing. This site is a gift. Treasure it.

An entire CDROM chock-full of handy SEO goodies.

With extras. Lots of them.

Crazy and beautiful.

Input your keyword and up comes several potential domain names, some you'd never have thought of. Then it finds out if they're available. Then if it is it can order it. Then it makes you a cuppa and asks after your folks. So they say.

A tool for helping determine keywords based around a theme.

A tool that determines PR of backlinks.

Paint your wagon. Well, or accessorise it.

An absolutely mind-bending colour resource. Just when you think it's over, it isn't!

Does your page pass the stretchy/squishy test?

Your domain name is registered through one ISP, your web space is hosted with another. Does the one correctly forward requests to the other?

Everything you didn't know about an url.

A five-part course on improving your site's traffic. I'd say this was for beginners only.

Another must-see site, this time from the late and great Jim Wilson. Cancel DisneyWorld and come here instead; arguably there's more to see and do.

The site for determining the right keywords. Often a revelation in proving that people don't use the search terms you expect them to, this is the best site of its kind on the web. Try mentioning promotion code us-annual-15 if you chance to try this link before end November 2007 for a handsome discount on their annual services.

Marketleap tool for assessing a site's link popularity. Other tools too.

Only really for beginners but this is a useful little item to have around.

Renowned industry professional JA preaches SEO from the pulpit of his probably unequalled experience. Grab a pew down the front and take notes.

More useful than you might think.....

A bit technical, this. See, when a robot software spider from an engine finds your site.......

A host of tools and utilities for optimisers everywhere.

A very well thought out selection of SEO tools. I use these lots.

You should go through this site with a fine tooth comb. Twice. There's a list of specialist directories and a list of foreign engines. Mega useful.

Not the creepy-crawly kind. An engine robot simulator. Play with it for a while; you'll pick it up.

A tad out-dated now. You'll no doubt hear of the term, though, so here's an explanation.

Sensible and informed articles. Recommended.

SEO tools and articles aplenty.

Track the engines' spiders as they visit your site with this very useful tool.

PPC Engines reviewed

Analyse your web pages for download speed and other factors.

Calculate your site's PR.

Remember all those physics classes you sat near the back and dozed off in? You'll wish you hadn't now...

A freebie tracking service, apparently.

A Google reference page.

Find the keywords your clients are actually searching for, as opposed to what you thought they were searching for. An alternative to Wordtracker.

Check that those expensive clicks are genuine with this auditing service.

Site belonging to industry notable Sumantra Roy. Try his five-part course.

A bizarre but extremely useful graph-type view of your back-links.

I use this myself actually and can recommend parts of it. The ebook, which I've only flicked through, is probably a worthwhile read for the newbies.

Goodly tips in every issue. Recommended.

Robin Nobles and John Alexander run the Search Engine Workshops - arguably THE place to go for SEO tuition. Subscribe to their newsletter and let yourself be tempted.....

From industry quotable Mike Grehan. One might imagine the younger Mike at the breakfast table; "Oh Mum - not dictionaries again!" Despite this and a tendency to regurgitate Mandelbrot, he's an industry biggie. And rightly so, I say.

Two newsletters, one on SEM and the other on SE News. Subscribe to both.

Webby Stuff. Recommended.

Various newsletters, all of which you should subscribe to. Does it seem like you'll be doing a lot of reading? It's true! It is! It's true!

Featuring SEO tips and tricks.

Regular updates on the PPC world.

Your weekly Stepforth with Jim Hedger.

News for Webby Professionals.

More webby stuff.

Z-Net Must-Read News.

Search engine news.

In many ways, the source for search.

An informative newsletter from industry figurehead Kalena Jordan.

Not actually a forum but a site with news of loads of them.

Really only for those actively interested in the Open Directory Project (a decreasing number, I'd imagine, since it seems to have outgrown its usefulness).

Recommended.

Huge. Gargantuan. Leviathan. In fact, it's really very big. Loads of useful info, it just takes you a year and a day to find it.

Subscribe here for SEO forums information.

Jim Wilson's SEM forum. Recommended, as is all Jim's legacy.

Recommended.

Same old same old. You may well run into me here though.

Rather more helpful these days than they have been in the past. Some of the regulars took a beating in the Jagger Updates, which may have some bearing...

Quality information.

Home of Danny Sullivan, regarded by many as one of the Grandest of Poobahs the search industry has. All things search are here - I've left it till nearly last because if I'd put it first you'd never get past it.

The SEO news group.

The legendary Patrick Gavin flexes his inbounds and tells you how yes, you too, in the comfort of your living room...

The guy who invented Opti-everything to do with seo opines on related concepts...

From the always knowledgeable Aaron Wall

The public uncensored true face of Google? Can there be such a thing? Many will doubt it - me chief among them - but Matt's worth keeping an eye on just the same.

Worth its weight in gold. You get to chat online with heavyweights of SEO, not all of them from the ethical side of things. A pragmatist's delight.

If you're going to brand, might as well do it properly with a browser icon.

Well worth subscribing.