You're looking for search engine positioning. You want to succeed in Google. You want to work with one of the longer-established SEOs in the industry, with Google SERPS (Search Engine Results PageS) like SEO
consultant, SEO UK
, and SEO services. You want to be part of the stable of an SEO who can afford to be selective. You want to replace SEO problems... with SEO solutions. Call on 0208 224 5976 or fill in the brief form at Internet Marketing Enquiry.
Search Engine Positioning is an essential ingredient of your online marketing campaign.
This is taken from an Iprospect survey - "...failing to be seen on the first page of results means that over 40% of potential visitors will not find your site." (taken from the iProspect Search Engine User Attitudes Survey, April 2004) That means it's an old survey at that. I can tell you the situation has become more extreme than that. I know because of my own testing and observations, high search engine positioning, top twenty, top thirty, on its own is not enough to get you noticed. It's top ten now or the phones don't ring, simple as that.
This next is taken from Jupiter Research and determines that 6 out of 7 sales over the internet originate from organic search (that's search engine optimisation or SEO).
Search Engine Positioning - don't trust it to just anyone
Then there's the study from Enquiro which concluded that search engine users will click on the organic listings 70% of the time. Organic search engine positioning is exactly what I do here. You are looking at the results in front of you right now, you're reading them, in fact.
If you ring (0)20-8224-5976, then you could be doing more than reading about it, you could be talking to me personally about how to get your site higher ranking through my search engine positioning services.
If we're going to improve your search engine positioning on the major search engines, how might we go about it?
Aspects of search engine positioning we'll be paying attention to include
- Defining your business goals.
- Setting specific SEO targets for your internet marketing campaign
- Use keyword research to find key phrases that your potential customers are using to find your services
- Build individual static html pages based around each of these phrases, popular middling and long tail, according to the SEO template I've already defined
- Use an internal link strategy to link those pages together to form a properly integrated web site
- Run through the majority of the SEO checklist and make sure the site conforms to the SEO criterion defined therein
- Submit your site to Yahoo, DMOZ, and a handful of the other reputable pay-for-consideration directories
- Get some inbound links from authority web sites in your genre
- Go down the pub.
- Defining your business goals
Any genuinely successful search engine marketing starts with the creation and optimisation of your own site's text content so you'll need to be clear about what it is you're offering, why you're offering it and who you're offering it to. You'll need to sit down and make a list of your key services and your key potential clients.
- Setting specific SEO targets for your internet marketing campaign
Before you start on your internet marketing campaign you'll need to know how you're going to achieve it. You'll need to know which key phrases you're after and which ones you might reasonably expect to be able to achieve in any specified amount of time. Let me give you some advice here. I've seen people time and again aim straight for the prime key phrases for their industry with far too few resources and fail completely. That's not what you do. You have to take a long hard and dispassionate look at what you want as compared to what in the foreseeable future you might realistically expect to achieve. I find key phrases fall loosely into three categories, the immediately attainable (usually long tails that no-one else has bothered with), middle ground phrases that will bring in traffic but not very much and lastly the prime key phrases that will bring you in floods of targeted traffic. Well, for the time being, you can forget about them. If they're that good there'll already be a dozen or more sites already firmly in place and with their feet under the table. Right here, right now, not today and not tomorrow or the day after, you aren't going to be shifting them. Make pages for them anyway, according to the SEO template I've laid out already. They won't get anywhere significant, but the fact of their existence and their relevance will help to establish the overall theme and identity of the site in the engines' eyes and will greatly assist us in gaining high search engine positioning for the middle ground key phrases we're also after. We'll build pages for those as well, We'll also build pages for a whole bunch of the obscure long tail phrases. I don't think they'll bring in any business any time soon but their strength again will be in that they beef up the theme of the site for the engines.
Work in progress! I'll be coming back to this soon....
