SEO & Colour

It's an aspect that the average SEO seems to forget all about but it can be crucial. Strictly speaking it's more SEM than SEO but it can't be overlooked. A bright red design might frighten potential customers off. A bright yellow design is a friendly one. A design based around Royal Blue encourages confidence in the product, which is why you see blue-oriented design on so many sales pages. Here are some links to important colour tools and resources.

Colour schemes observed and created by users of Colour Studio. You really should study these, along with some colour psychology, as it's all essential, not so much for search engine optimisation, but very much indeed for search engine marketing. This site is a gift. Treasure it.

Makes harmonious palettes from your colours.

There's a bit more to it than pink for a girl and blue for a boy. Learn the deep stuff here.

Home of the Color Cube. This promises to be all-sorts.

Online palette generator.

Still in its alpha stage, this online palette generator has many examples you can use.

Links to loads of other color tools from the Webtips site. Lots of other useful goodies here too, look around.

The Kuler online Adobe colour swatch maker and exchanger.

May eliminate the colour-wheel, they say...

Winamp, surprisingly enough, comes with a built-in menu of colour schemes. They already work well on the web so if you read up a little about the psychology of colour then go Winamp> Options> Colour Themes together with your handy eyedropper you'll probably find a working colour scheme already waiting. Useful, eh?