Search Engine Optimisation - SEO - Perspective

A web site is not like a book or a magazine. It doesn't have a front and back cover, with a lot of middle pages in between. It is not, in that sense, sequential. It simply doesn't have any need for a beginning, a middle, and an end in the classic sense. In many cases, a web site makes just as much sense where-ever it's entered and left.

The typical web site can have a number of pages that could be described as front covers, Each would be the cover for a sub-set of pages devoted to a group or grouping of topics. A book or a magazine, by contrast, can realistically only have one.

A book or magazine cover is designed to have visual appeal as it has to stand out in a visual environment. It has to be more visually striking than its competition to stand out. On the shelf. this is usually done with graphics, choice of colours etc.

This doesn't apply with a web page. A web page has to appeal strongly to the engines to become visible in the serps. After that it has to have an appealing description to be clickable. In contrast to the visual appeal of the book or magazine, this can only be done with words. Text is what's important to the search engines, not graphics.

This concept of any page being a front cover at any time can admittedly be difficult for us to grasp. We've dealt for all our lives with three-dimensional objects and the idea of something (since a "thing" is usually tangible) being approachable from any direction is all too new to us. The unfortunate fact that we can only advertise the location of the site via the two-dimensional physical representation of a written url reinforces people's faulty perceptions of what they'll find when they get there.

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