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Your primary links should be plain text or graphics with your key phrases in the alt text. This may sound obvious until you consider that there are alternatives - Flash, javascript, links made impenetrable by CSS effects, drop-down DHTML menus etc. Just try to keep things simple.
Be sure to use keywords in the links anchor text and, if you use graphic links, use them in the alt text.
You should definitely link to your site map from your home page. For preference, do as I do and link to it from every page. What you're trying to establish is a system of links easily and clearly negotiable by a search engine's spider. It's not enough to create great content, you have to make it easy for the engines to reach it.
If you're working with a frames site, something I don't recommend, always place a link to the site map from within the noframes tags.
If you're working on a site with several hundred pages, split the navigation up into several interlinking and categorised site maps. Try to keep the maximum number of links on any one page down to a hundred or so. You don't want to appear to be a link farm!
Bearing in mind how easily you've been able to find this site in the SERPS, perhaps you'd like to know a little about my SEO Services. Unlike other SEO companies, I don't ask for huge sums of money up-front. I ask you to pay just £449 for an SEO REPORT and after that we do business on a monthly pay-as-you-go-basis. Prices will vary according to each site's configuration and SEO needs - but you can rest assured we'll arrive at a monthly fee that will fall within most small business budgets.
So, if you know that your goods are the best, your prices are right and your customer service is second-to-none but your web site just isn't happening... follow my advice and between us we can turn it into a money spinner.
Call me on 0208 224 5976 to find out more or fill in the brief form at Internet Marketing Enquiry.
Why organic web optimization is the SEO biz...
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Why you shouldn't be doing this, or paying someone else to do it for you.
Examples of search engine optimisation services on offer here. If none of them feel right to you, why not simply give me a ring (0208 224 5976) or use my SEO Enquiry form?
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Google Local UK; it's really Yell.com!
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Google Local UK; it's really Yell.com!
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Google Local UK; it's really Yell.com!
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Google Local UK; it's really Yell.com!
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Is it a book? Is it a magazine? No, it's a web site and as such it doesn't have just the one front page. Instead, it has many.
SEO & Robots Text files.
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Semantics & SEO - a test bed for some RSS feeds.
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Run, warn the village!
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It used to be that the distribution of information to the societal mainstream was the exclusive preserve of the media (papers and the telly), both owned and operated by extant interests. Remember, you don't read what happened, you read reports about what happened. Now we have the internet, where the decision as to what information is disseminated can now be determined by the folk who control the search engines. Is this the real future for SEO?
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Are some important Google results worthless because they've been paid for, not earned? Looks like! Read about it here...
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There's only one real alternative to PPC, and guess what it is?
So many people ring me up asking me if I'm Google UK I'm going to give them Google's number right there on the web where they can easily find it.
I let my hair down - that which remains...
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